The Death of Sony

bq.Big companies like Sony are taking a hit and so are musicians. – “David Callahan(The Cheating Culture)”:http://www.amazon.com/gp/reader/0151010188/ref=sib_vae_pg_185/002-3632981-9752831?%5Fencoding=UTF8&keywords=sony&p=S05M&twc=1&checkSum=av%2BWNREaAue5KrGlSI%2FptmFmlLprMdJJqI8qCFBplHM%3D#reader-page, The Cheating Culture, p. 185
bq.Today, all the pieces are finally falling into place to make that world a reality, as even the slow-footed Big Three TV networks are finding ways to offer shows on a variety of devices and technologies. But it couldn’t be happening at a worse time for Sony, which has cut 30,000 jobs in two years while fighting competition ranging from its staple TV sets to the iPod, both markets that it once dominated. In fact, it’s still struggling with such basic issues as copyright protection on its CDs. Is Sony destined to miss the long-awaited entertainment “convergence” that it has spent so long preparing for? – “Mike Yamamoto(Sony’s new name, to some: ‘Sory’)”:http://news.com.com/2061-11199_3-5951462.html?part=rss&tag=5951462&subj=news I read an article years ago that neatly explained the problem: Sony was very successful as an electronics company, but then made the mistake of becoming a content company. When the entertainment division executives starting designing products and putting in restrictions for their use, the company began to create products that were designed for a market that did not exist that no one was interested in purchasing. They focused on making things that were difficult to use and forgot to make that things that buyers would want. I spent part of last week experimenting with a Sony CD that the library had purchased. I was trying to avoid the Rootkit DRM, but as it turned out, this particular album was protected by the “alternative Sunncomm technology(Sony BMG’s Other Spyware)”:http://techdirt.com/articles/20051113/239223_F.shtml. After seeing it start to work on some systems and completely fail on others, I finally determined that opening the CD directly in a windows within Virtual PC 2004 apparently bypassed the DRM altogether. We are still going to put this item in our collection, complete with an appropriate warning label, but this will be the last Sony CD I expect us to purchase for a very long time.

Posted by Michael K Pate

Michael K. Pate tends to spend a great deal time of time around computers. He has been a Librarian since 1997. Michael was born in Avon Park, Florida in 1966. Except for a couple of brief periods in his life (once in Tampa and once in Winter Haven/Haines City), he has been a life-long resident. Originally, he planned on a career as a Computer Programmer and therefore graduate from Webber College with a Bachelor of Science in Computer Information Systems in 1988. However, unhappy with career opportunities at the time, he soon returned to school and received a BS in Social Science Education from the University of South Florida. He began his career in education at Avon Elementary and later Avon Park Middle working as a Computer Lab Coordinator. While technological challenges were interesting, he found himself more and more interested in becoming a Media Specialist. He began work on his MLS in 1995. However, a summer internship at the Sebring Public Library in 1996 soon made him reconsider just what his career should be. Upon graduation in 1997, he secured a position as a Media Specialist at Eastside Elementary in Haines City. Eventually, the position he was looking for opened up and he returned to SPL as Reference Librarian in 1999. In 2003, he became Assistant Director of the Highlands County Library System, serving in that role until the position was eliminated during a late round of budget cuts in 2010. Since then, he has been the Computer Support Specialist for the Heartland Library Cooperative. In 2011, he began serving on the Board of Directors of the Tampa Bay Library Consortium.