Mike just gave a presentation on why he thinks at least some Web 2.0 companies will do well. I agreed with him, but there were definitely those in the audience who disagreed. I thought a couple of points about advertising were the key, though. In my opinion, the days of mass marketing are nearly over. What advertisers are going to have to do is find ways of reaching the niches where the product customers can be found. I don’t think they like that fact, but it is the reality they are going to have to deal with.