NBC v. Apple

One questions that arose the other day in the Apple-NBC Kerfluffle was the demand that NBC wanted more copy protection.
bq.NBC Universal also wants iTunes to stiffen anti-piracy provisions so computer users would not have easy access to illegal downloads. – “Associated Press(Apple, Striking Back, Bars NBC Sales on ITunes)”:http://www.nytimes.com/aponline/technology/apee-apple.html?ex=1346212800&en=055f0bc7f6bdc4fb&ei=5088&partner=rssnyt&emc=rss Most people were quite what that meant.
bq.NBC apparently wants even tighter DRM on its videos than already provided by Apple, which allows users to authorize up to five computers to play back the video but has no DVD burning capabilities (unless the user wants to back up the file itself to a DVD). And as we know from the private admissions of Hollywood, stricter DRM restrictions aren’t about piracy-they’re about control. – “Jacqui Cheng(NBC wants more DRM, higher prices from iTunes)”:http://arstechnica.com/news.ars/post/20070831-nbc-wants-more-drm-higher-prices-from-itunes-report.html Good guess… but not quite.
bq.In addition, we asked Apple to take concrete steps to protect content from piracy, since it is estimated that the typical iPod contains a significant amount of illegally downloaded material. – “Cory Shields(NBC disappointed in not negotiating new iTunes Pact)”:http://quote.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=AAPL:US&sid=aR7Te_sjiGug Apparently, NBC wants Apple to force users to only be able to download preapproved material onto their iPod. That sound bizarre, but is actually exactly “what CableLabs forced TiVo to do(TiVoToGo and CableLabs)”:http://www.libraryplanet.com/2006/10/24/tivotogo. Which is probably another reason you won’t ever see an Apple TV with CableCard Support.

Posted by Michael K Pate

Michael K. Pate tends to spend a great deal time of time around computers. He has been a Librarian since 1997. Michael was born in Avon Park, Florida in 1966. Except for a couple of brief periods in his life (once in Tampa and once in Winter Haven/Haines City), he has been a life-long resident. Originally, he planned on a career as a Computer Programmer and therefore graduate from Webber College with a Bachelor of Science in Computer Information Systems in 1988. However, unhappy with career opportunities at the time, he soon returned to school and received a BS in Social Science Education from the University of South Florida. He began his career in education at Avon Elementary and later Avon Park Middle working as a Computer Lab Coordinator. While technological challenges were interesting, he found himself more and more interested in becoming a Media Specialist. He began work on his MLS in 1995. However, a summer internship at the Sebring Public Library in 1996 soon made him reconsider just what his career should be. Upon graduation in 1997, he secured a position as a Media Specialist at Eastside Elementary in Haines City. Eventually, the position he was looking for opened up and he returned to SPL as Reference Librarian in 1999. In 2003, he became Assistant Director of the Highlands County Library System, serving in that role until the position was eliminated during a late round of budget cuts in 2010. Since then, he has been the Computer Support Specialist for the Heartland Library Cooperative. In 2011, he began serving on the Board of Directors of the Tampa Bay Library Consortium.