bq.Wi-Fi is readily available in public places such as coffee shops, airports and hotels. IT shops, however, will slow deployments a bit over fears of security. End users will take matters into their own hands, so expect to see lots of ad hoc networks springing up. – Michael Gartenberg
bq.Doesn’t it feel conspicuously odd when you go to Starbucks and have to actually pay T-Mobile for Internet access, especially right after you just enjoyed free access in your hotel’s lobby? Expect increasingly more pay-to-surf Wi-Fi (define) models migrate to advertiser-subsidized free access. Branded Wi-Fi networks will blossom. Major brands, such as Dove, CoverGirl, Olay, and L’Oréal, will gladly pay the tab for Web access in places where consumers hang out: beauty salons, barber shops, store malls, medical offices, hospitals. All this in exchange for a highly contextual, well-timed “brought to you by…” gateway page. After all, a branded Wi-Fi network is incredibly inexpensive to create. Businesses seek every conceivable hook to nurture loyalty, and consumers love a hero. Way back when, Pampers cut a win-win exclusive deal with hospitals to provide free diaper samples to every first-time mom, a move that locked in a long-term competitive advantage for parent Procter & Gamble. Mark my words, the same will happen with Internet access. – Pete Blackshaw