Author Billboard : SEX and EGO DEATH

LOS ANGELES, July 8, 2013 /PRNewswire-iReach/ — Author Gregor Reti is making a personal attack on the egos and lifestyles of shoppers on Rodeo Drive, Beverly Hills, by raising funds for an inflammatory billboard that reads, “SEX and EGO DEATH: How exciting is your sex life?”Sex Ego Death

Local storekeepers are already up in arms, one Rodeo Drive shopper, who requested to stay anonymous, even called the billboard, “An attack on the industries that have put Los Angeles on the map – fashion, tourism, celebrities, and luxury goods.” Parent groups are expected to follow suit in fighting the billboard.